This course equips students with the knowledge and skills needed to develop, launch, and manage a successful business.
This course equips students with the knowledge and skills needed to develop, launch, and manage a successful business. Students will learn the fundamentals of entrepreneurship, including idea generation, market research, business planning, branding, financial management, and marketing strategies. The course emphasizes problem-solving, innovation, risk assessment, and leadership, preparing students to turn ideas into viable business ventures. Through case studies, interactive projects, and hands-on experience, students will gain insight into real-world entrepreneurial challenges and opportunities.
Students will create a Business Startup Portfolio, which includes: A Business Plan – A structured proposal outlining their business idea, target market, competitive analysis, revenue model, and financial projections. A Brand Identity Package – A logo, business name, and marketing materials designed using tools like Canva or Figma. A Market Research Report – A summary of industry trends, competitor analysis, and customer insights. A Pitch Presentation – A recorded or live presentation of their business idea, including key selling points, growth strategy, and potential impact.
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